Infuse Engagement, Elevate Resilience
The Vision for a Virtual Arena to Support Every Athlete
Case Study
When Connection is Tested, How Do You Keep Athletes Engaged?
With face-to-face training indefinitely halted, Casey Basketball Association faced a significant challenge: how to keep their young athletes engaged, active, and mentally supported. The lockdowns not only disrupted physical training but also severed the social connections that children and teens relied on for mental wellness. Adding to the strain were dwindling resources, as the Association struggled to maintain operations. In this landscape, Casey Basketball needed a powerful, adaptable solution to bridge the gap and sustain athlete connection and motivation.
The Vision for a Virtual Arena to Support Every Athlete
Recognising a unique opportunity to create something meaningful, Casey Basketball set out to build an online training platform that could keep their athletes connected and engaged. With limited staff and resources, they envisioned a system that would serve a large number of young athletes without overwhelming their management team. The concept required seamless integration of live training, on-demand content, and secure access, all while being user-friendly enough for children as young as eight. This was not just about virtual workouts but reimagining what athlete engagement could look like in a new, digital form.
Building More Than a Platform: Creating a Seamless Digital Training Experience
Infuse Technology worked closely with Casey Basketball to transform this vision into a structured, multi-layered platform. Through agile development, they crafted a comprehensive system to meet every requirement:
- Back Office Management – Infuse designed a centralised, web-based system that allowed staff to manage teams, schedule training sessions, and review videos with ease.
- Parent Portal – Parents could quickly access and manage their children’s training schedules, monitor content, and support engagement without the usual technical hurdles.
- Athlete Portal & App – The custom app provided direct access to live sessions, video resources, and feedback notifications, making virtual training easy and engaging for young athletes.
With essential integrations for payments, Zoom for live coaching, and AWS for media processing, the platform provided an intuitive experience for both administrators and athletes, supporting streamlined functionality with minimal staff effort.
Achieving Resilience and Recognition During Uncertain Times
The platform delivered impressive results throughout the lockdowns, engaging over 60% of Casey Basketball’s athletes and retaining membership fees, which allowed the organisation to keep key staff on board. Even more impressive were the post-lockdown outcomes: in the 2022 season, Casey Basketball achieved a record by qualifying nine teams for the Victorian Championship and saw an all-time high of athletes selected for the State Development Program.
Through continuous connection, innovative coaching, and adaptable training, Casey Basketball’s investment in virtual engagement paved the way for their athletes’ continued success and set a new standard for resilience in community sports.
